WHAT IS A FACE SERUM?
A face serum is a lightweight, concentrated skincare product that delivers a powerful dose of active ingredients directly to your skin. Face serums are a valuable addition to any skincare routine, especially if you have specific concerns you want to address.
Incorporating serums into your skincare routine is vital for maintaining healthy and vibrant skin.
Introducing 03 Plum Face serums that you need for your skin:
 
Plum Mandarin & Vitamin C Face Serum, 30ml
Ditch dullness, embrace radiance! Our Mandarin & Vitamin C Serum fights dark spots and boosts glow.
Ingredients:
Aqua, Ethyl Ascorbic Acid, Propanediol, Betaine, isodecyl Neopentanoate, Ethoxy Diglycol, Sodium Citrate, Citric Acid, Citrus Reticulata (Mandarin) Peel Extract, Terminalia ferdinandiana (Kakadu Plum) Fruit Extract, Rosa Damascena (Rose) Extract, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Trilaureth-4 Phosphate, Sodium Polyacryloyldimethyl Taurate, Xanthan Gum, Sodium Gluconate
Benefits:
FIGHTS DARK SPOTS & PIGMENTATION: Ethyl ascorbic acid, a water-soluble and quick-absorbing form of vitamin C, helps reduce dark spots and hyperpigmentation.
BOOSTS GLOW: This antioxidant-rich vitamin C serum is also power-packed with Japanese Mandarin that not only enhances the performance of vitamin C but also targets dullness to give you glowing, healthy skin. Hence, the vitamin C face serum by Plum Goodness is perfect for glowing skin.
PROTECTS FROM SUN DAMAGE: Kakadu Plum is the richest plant source of vitamin C that protects skin from free radical damage and oxidative stress.
How to use:
On a cleansed face, take a few drops and pat the serum gently on the skin. always follow up with SPF in the daytime, and moisturizer at night.
Get yours today and say hello to luminous skin! 
(https://nobleplus.in/plum-mandarin-&-vitamin-c-face-serum-30ml.html)
 
 
Plum Rice Water & Niacinamide Serum, 30ml
Pores be gone! Our Rice Water and niacinamide Serum minimizes shine and refines texture.
Ingredients:
Aqua, Niacinamide (10%), Oryza Sativa (Rice) Extract, Isodecyl Neopentanoate, Squalane (5%), Sorbitol, Pentylene Glycol, Hydrogenated Polyisobutene, Rice Ferment Filtrate (Sake), Butylene Glycol, Rosa Damascena (Rose) Flower Water, Caffeine (1%), Glycyrrhiza Glabra (Licorice) Root Extract, Glycerin, Acrylates Copolymer, VP/Polycarbamyl Polyglycol Ester, Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Ethylhexyl Olivate, Sodium Acrylates Copolymer, Polyglyceryl-4 Olivate, Cyclodextrin, Sodium Hyaluronate, Tocopheryl Acetate, Sodium Gluconate
Benefits:
BRIGHTENS SKIN: This beginner-friendly 10% niacinamide serum is formulated with niacinamide (a water-soluble derivative of vitamin B3) and licorice that helps fade blemish marks and deliver bright skin.
IMPROVES SKIN TONE & TEXTURE: Fermented rice water, sourced from Japan helps improve skin texture, reduce the appearance of enlarged pores, and clear blemishes. Rich in amino acids this superstar ingredient also helps soothe redness giving you visibly smooth, soft & supple skin.
How to use:
On a cleansed face, take a few drops and pat the serum gently on the skin. always follow up with SPF in the daytime, and moisturizer at night.
Achieve even-toned, smooth skin - click here to start your journey!
(https://nobleplus.in/plum-rice-water-&-niacinamide-serum-30ml.html)
 
 
Plum thinkDERMA Encapsulated Salicylic Acid Face Serum, 30ml
Breakout blues? Our thinkDERMA Serum is your acne-fighting hero! Salicylic acid tackles blemishes and regulates oil, giving you clear, calm skin.
Ingredients:
Aqua, Glycerin, Salicylic Acid, Dextrin, Polydextrose, Amylopectin, Niacinamide, Propanediol, Pentylene Glycol, Vaccinium Myrtillus (Blueberry) Fruit Extract, Xanthan Gum, Hydroxyethylcellulose, Opuntia Ficus (Prickly Pear) Extract, Rosa Damascena (Rose) Flower Water, Sodium Copper Chlorophyllin, Ethoxydiglycol, Phenoxyethanol, Ethylhexylglycerin, Sodium Hydroxide, Disodium EDTA
Benefits:
FIGHTS ACTIVE ACNE & REGULATES EXCESS OIL: 2% salicylic acid serum is thoughtfully formulated with encapsulated salicylic acid, chlorophyll, prickly pear & blueberry extract to fight active acne, regulate sebum, and calm inflammation. Salicylic acid, a beta hydroxy acid (BHA) penetrates deep into the skin to clear excess oil that clogs pores, thereby fighting active acne and also preventing the occurrence of future breakouts. Encapsulation technology ensures sustained release of salicylic acid to the skin, making it more effective & stable.
CALMS INFLAMMATION: Chlorophyll, a green pigment found in plants, has antimicrobial and anti-inflammatory properties that help fade blemishes and soothe redness. It also reduces the appearance of pores and improves overall skin texture.
IMPROVES SKIN'S MOISTURE RETENTION: The salicylic acid serum is supercharged with prickly pear extracts (derived from prickly pear cactus) that are a potent antioxidant and rich in amino acids. It supports the skin barrier and improves skin elasticity while blueberry extracts in the formula aid in the skin's natural ability to store moisture, thereby leaving it soft & supple.
How to use:
Pat the serum into the skin and ensure it's fully absorbed before layering
 
How to Begin Your Skin Transformation:
Choose your Plum face serum based on your skin's unique needs.
  1. On a cleansed face, gently pat a few drops of the serum onto your skin.
  2. Follow up with SPF during the day and a moisturizer at night for optimal results.
  3. Revitalize your skincare routine today with Plum's expertly crafted face serums. Unveil the radiant, glowing skin you deserve!

(Reference link: https://plumgoodness.com/collections/skincare)