Vicco Laboratories was established in the year 1952 by Late Mr. Keshav V Pendharkar. In 1959 Late Mr. Gajanan Keshav Pendharkar joined his father in their family business. He had successfully formulated the first Ayurvedic Toothpaste in the world with 20 rare medicinal natural herbs. He is instrumental in bringing out the first yellow colored face cream known as Vicco Turmeric Skin Cream, an Ayurvedic Product.