Nirdosh is a registered trademark distributed exclusively in Europe by Herborea srl, a company based in the uncontaminated Sillaro valley. During my long journeys I met stories, rituals and knowledge that gave rise to natural remedies for everyday problems. In India I met the bidi, herbal cigarettes that allowed me to quit smoking. Until that day I was the classic heavy smoker: I often exceeded the pack a day, and every occasion of stress was good to bring a cigarette to my mouth. Then I discovered the bidi, and my life has changed. At first laboriously, then in an increasingly natural way, I replaced industrial cigarettes with herbal cigarettes. Everyone told me that I wouldn’t have made it, but I knew it depended only on me. And in Nirdosh I found the decisive help. Once the recipe for the European market was optimized, I tried to understand if this solution could help other people too. To do this, I turned to Dr. Fabio Lugoboni, a luminary of the subject. Hence the collaboration between Herborea and the University of Verona.