Ariel is a European brand of laundry detergent developed by "P&G European Technology Centre". in Belgium and is an early example of pan-European consumer product branding. It was launched in multiple markets between 1967 and 1969. Find out all about Ariel, the evolution of detergents, our vision to share the load and our innovative products. From home safety tips and a detergent guide to articles about laundry detergent ingredients, to and our eco-friendly approach to sustainability, Ariel is here to help you step-up your laundry game.