Ambi Pur has been bringing enjoyable fragrances into homes since 1958. A brand of air freshener products owned by Procter & Gamble, Ambi Pur was the first and most successful brand of liquid car fresheners, first launched in 2000. Ambi Pur brings high-performance products and new technologies to their current Air Care portfolio, including car air fresheners, battery-powered air fresheners, toilet rim blocks and various non-energized air fresheners.